mercredi 29 avril 2009

Swiftcover welcomes musicians as Iggy ads increase sales

"True to its name, Swiftcover has reacted immediately to the Advertising Standards Authority (ASA) ban on its advertisements fronted by Iggy Pop, by announcing that it will in future insure musicians.
Earlier today, the ASA ruled the campaign was misleading for consumers “because the [car insurance] policy was promoted by a well-known musician, which might lead [...]"
(2009-4-29)
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