vendredi 13 février 2009

Bupa makes media appointments to promote expatriate brand

"Bupa International, which specialises in expatriates insurance, has appointed two new advertising agencies to assist in its global expansion plans.
FBH Incite has picked up the online creative brief and MediaVest will handle the company’s online advertising strategy.
Both companies will work alongside Bupa International’s offline agency, Total Media.
London-based MediaVest will focus on promoting the benefits [...]"
(2009-2-13)
Read more...